PREMIATA OBSERVES, INTERPRETS, TRANSFORMS.
THE FW25 COLLECTION IS BORN FROM AN ENCOUNTER WITH THE WORLD AROUND US: CITIES, ARCHITECTURES, LANDSCAPES, AND DETAILS THAT TELL STORIES. EACH PRODUCT BECOMES A SMALL CREATION, A GESTURE OF STYLE THAT MAKES EVERY MOVEMENT UNIQUE.
WELCOME TO OUR STYLE DEPARTMENT: A JOURNEY THROUGH EUROPE AND BEYOND, AMONG URBAN DETAILS AND EXTRAORDINARY ATMOSPHERES.
ROTTERDAM MARKS THE BEGINNING OF OUR FW25 JOURNEY, A CITY WHERE BOLD ARCHITECTURAL LINES MEET THE URBAN RHYTHM OF BRIDGES, CANALS, AND MODERN SQUARES. WALKING THROUGH ITS STREETS, YOU CAN FEEL AN ENERGY THAT BLENDS ORDER AND CREATIVITY, GEOMETRY AND FREEDOM.
IT IS WITHIN THIS DIALOGUE BETWEEN STRONG STRUCTURES AND UNEXPECTED DETAILS THAT THE INSPIRATION FOR OUR SNEAKERS TAKES SHAPE: FORMS THAT EMBODY MOVEMENT, CONTRASTS THAT PLAY WITH LIGHT AND SHADOW, DETAILS THAT TURN THE EVERYDAY INTO STYLE.
ROTTERDAM THUS BECOMES BOTH MUSE AND LABORATORY, A PLACE WHERE THE CITY ITSELF TRANSFORMS INTO THE VERY SUBSTANCE OF THE FW25 CREATIONS, READY TO MOVE WITH THOSE WHO CHOOSE TO LIVE IT, STEP BY STEP.
